Branding, Design, Art Direction

The Zoo Bar & Grill

Redesigning the visual identity for The Zoo Bar and Grill at the University of Lethbridge focused on capturing its vibrant, student-centered atmosphere while embracing a modern and approachable aesthetic. The new identity balances bold typography and playful graphic elements to reflect its lively spirit and position it as a hub for campus life. From updated logos and menus to digital and on-campus promotional materials, the rebrand emphasizes inclusivity and energy, making The Zoo a standout destination for food, drinks, and community connection.