The Green Room - Full Rebrand
Designing the brand for Green Room Salon centered on creating a visual identity that truly reflects its commitment to all hair types and textures. The identity is built around organic, fluid shapes that reference the natural diversity and movement of hair, creating a sense of warmth, inclusivity, and approachability. These elements are intentionally contrasted with an elegant serif typeface, bringing structure, confidence, and refinement to the brand. This balance allows the salon to feel both welcoming and elevated, resulting in a modern identity that communicates expertise, care, and an inclusive philosophy while remaining visually distinct in a crowded salon landscape.
Designing for a salon that serves all hair types required an approach that felt inclusive, fluid, and intentional. Organic shapes were used to reflect the natural movement and diversity of hair textures, creating a visual language that feels soft and human. This fluidity is contrasted with an elegant serif typeface, adding structure and refinement while elevating the brand with a sense of professionalism and care.
