The Meliorist
As Marketing Team Lead at The Meliorist, one of Lethbridge’s oldest publications, my first task was to create a full rebrand - from graphics to brand voice. This involved creating something that felt true to The Meliorist’s history beginning almost 50 years ago at the University of Lethbridge, but modern enough to successfully conquer their latest challenge: digital publishing. This rebrand focuses on a digital-first approach, prioritizing readability and functionality for spreads webpages, and social media.
Launching January 2026.
The new brand for The Meliorist was designed with a focus on bringing a sense of physicality into a digital-first environment. Texture played a central role in the visual system, used to create a palpable, authentic feeling that counters the flatness often associated with digital spaces. From the outset, the brand was conceived with social media and web as a primary touchpoint, ensuring the identity translates seamlessly across fast-moving platforms while maintaining depth, tactility, and cohesion.
