Second Nature - Brand

Designing the brand for Second Nature Thrift Centre centered on creating an egalitarian and welcoming visual language that felt bold, accessible, and unmistakably urban. Drawing inspiration from Keith Haring’s expressive energy, the identity embraces bright colour, confident line work, and playful movement to remove any sense of intimidation often associated with curated resale spaces. The signature bright orange acts as a highly recognizable anchor, grounding the brand in the city and ensuring instant visibility across print, digital, and in store applications. Paired with youthful, ‘Gen Z’ photography, the brand feels alive and inclusive, positioning Second Nature as a space where thrifting is communal, expressive, and secondhand feels like second nature.

Launching 2026.