Zoo Bar + Grill - Full Rebrand

Redesigning the visual identity for The Zoo Bar and Grill at the University of Lethbridge focused on capturing its vibrant, student-centered atmosphere while embracing a modern and approachable aesthetic. The new identity balances bold typography and playful graphic elements to reflect its lively spirit and position it as a hub for campus life. From updated logos and menus to digital and on-campus promotional materials, the rebrand emphasizes inclusivity and energy, making The Zoo a standout destination for food, drinks, and community connection.

Launching September 2025.

Integrating student life was essential to this rebrand. Balancing out the bold, minimal design of the branding with rich, student-centred visuals created something that felt unique and realistic, telling you who the brand is for and why.