Brio Salon & Spa - Full Rebrand
Over the past year, I had the privilege of working closely with Brio on a full rebrand, and it was an honour to be trusted with such an important step in their evolution. This rebrand is complete with new logos, icons, imagery, and typography.
The rebrand drew inspiration from organic, natural shapes and a grounded colour palette, reflecting Brio’s deep commitment to wellness and sustainability, as well as their use of environmentally conscious products. As part of the visual identity, I also incorporated their well-known 3rd Avenue sign, an iconic element that’s become part of their story and presence in the community, transforming it into a distinctive graphic symbol within the branding package. This balance of fresh, modern design with meaningful nods to Brio’s roots created a brand that feels both renewed and authentic, ready to connect with a younger audience while staying true to the loyal guests who have supported them for years.
Launching September 2025.
The Brio rebrand focused on curating a holistic atmosphere that extended far beyond hair services alone, positioning the salon as a lifestyle-driven experience. Organic imagery became central to the visual direction, introducing natural textures, fluid forms, and earthy tones that conveyed care, intention, and balance. This approach allowed the brand to feel grounded yet contemporary, By crafting a distinct visual language rooted in mood and feeling rather than trends, the rebrand established Brio as a space where beauty, environment, and personal expression intersected.
A throwback to their original and iconic 3rd avenue signage, this brand graphic was created to remind guests and staff of where they began as they transition not just into a new location, but into a new chapter of their story. This simplified graphic takes Brio’s minimalist ‘forest’ sign and turns it into a versatile piece of iconography to be used across the brand and promotional materials.
Designing the promotional materials, print pieces, and merchandise helped round out the brand by translating its visual identity into tangible, everyday touchpoints. Each item was approached as an extension of the core aesthetic, ensuring consistency in tone, typography, and imagery across both functional and expressive applications. This allowed the brand to exist beyond primary marketing, reinforcing recognition and connection through objects that felt intentional, cohesive, and aligned with the overall experience.
